Go-To-Market

Executive Leadership Study

GTM report cover

A lens into the overall mindset of go-to-market leaders across sales and marketing

JM Search’s GTM Executive Leadership Study provides CEOs, hiring managers, and investors who are planning to hire GTM leaders with valuable insights and benchmarking data. For this report, we reached out to GTM executives across various industries and ownership structures within the U.S.

The study revealed key insights into corporate leadership and market strategies for organizations looking to meet growth and profitability objectives. Download the Executive Summary to gain meaningful insights into:

  • Top goals for GTM leaders
  • Promoters & detractors of established goals
  • Attracting & retaining top-tier GTM leaders & teams

The study revealed key findings pertaining to:

Setting and meeting top goals

obstacles

Obstacles in achieving set goals

Obstacles

Instilling and developing the right talent & teams

overall mindset

Overall mindset of sales and marketing leaders