Examining the expectations shaping commercial leadership.
JM Search’s latest go-to-market (GTM) survey captures how commercial leaders are balancing pressure to deliver growth with expectations for accountability and predictability. This year’s findings cover:
- Performance outcomes and confidence in meeting current-year targets
- Leadership turnover trends and the factors driving them
- Revenue accountability and clarity of ownership
- Revenue operations (RevOps) structure, forecast accuracy, and trust in GTM data
- Board scrutiny of commercial leadership and the metrics that matter most
- Constraints on performance and how compensation is tied to results
- GTM motions and how organizations segment their target markets
Download the full report for a closer look at the pressures, structures, and priorities shaping commercial leadership in 2026.