GTM Executive

Leadership Study

How GTM leaders are navigating pressure, complexity, and change in 2025 

JM Search’s latest GTM Survey captures how commercial leaders are adapting to today’s dynamic business landscape. This year’s findings reveal:

  • Factors contributing to longer, more complex sales cycles
  • 2024 performance outcomes and goal attainment
  • Executive sentiment and confidence outlook
  • Organizational dynamics influencing commercial execution
  • Evolving use of data and technology to inform GTM strategy

Download the Executive Summary for a full breakdown of the challenges, priorities, and strategies shaping GTM leadership in 2025.