Datcher’s historic appointment represents the first time a Black CEO will lead a major public U.S. cannabis organization

King of Prussia, Pennsylvania – JM Search, a premier retained executive search firm, today announces the placement of Troy Datcher as Chief Executive Officer of The Parent Company, California’s largest vertically-integrated cannabis company.

Datcher joins The Parent Company from The Clorox Company, where he most recently served as Senior Vice President and Chief Customer Officer responsible for the Company’s worldwide sales organization. During his tenure, Datcher deployed global sales plans for over $6.7 billion in annual revenue across The Clorox Company’s vast portfolio of brands.

“I’m truly honored to be at the forefront of shaping the future of the cannabis industry with The Parent Company,” said Datcher. “This is a tremendously strong company that is poised for continued growth and we have a unique opportunity to disrupt a sector that has disproportionately impacted communities of color – including my own – for far too long.”

JM Search Partners, Abbee Phillips and MaryJeanne Scott are proud to have partnered with The Parent Company on this historic placement. JM Search was the first exclusively retained executive search firm in North America to form a dedicated Cannabis Industry Practice, successfully recruiting and placing CEO’s and top C-Suite executives in the field since 2016. The Firm has leveraged it’s deep understanding and relationships across technology, consumer, manufacturing, and healthcare sectors to identify transformative leaders who are forging a new and exciting future for cannabis companies across North America.

“Our focus has been to successfully recruit well-vetted senior executives from outside the industry who can quickly adapt and apply their expertise to help scale cannabis-related companies and accelerate growth, and the consumer products industry is one of the most applicable to the cannabis industry,” said Phillips. “For more than two decades, I’ve worked with highly marketed clients to execute senior level executive searches within the consumer and retail space, so this played a key role in helping to identify Troy for this opportunity. That, coupled with Troy’s extensive experience in high-volume sales, implementing growth strategies, and deep-seated knowledge of strategic brand execution made him the perfect fit for this role.”

Datcher brings a passion for elevating diversity, equity, and inclusion efforts to the forefront of corporate culture to his latest appointment. He is a two-time Ebony Magazine Power 100 honoree (2015 and 2020) and has also been recognized by Savoy Magazine as one of the top 100 Black Executives for three consecutive years.

“Diversity, equity and inclusion is one of our core values and a commitment we deliver to our clients, across all industries and functions,” added Scott. “One key component that has contributed to our success as an executive search business is our dedication to working cross functionally to bring the best possible resources and outcomes to our clients. In the placement of Troy, we collaborated with our HR & Diversity Officer Practice Leader, Louis Montgomery Jr., who has a strong track record of advising clients on strategies for adding more diversity to their talent models. Not only will Troy be the first Black CEO to lead a major public company in the industry, his background and expertise will certainly allow him to deliver unparallel results.”

Congratulations to Troy Datcher for truly being at the forefront of shaping the future of the cannabis industry with The Parent Company.

View the press release published by The Parent Company here.


About JM Search

JM Search (www.jmsearch.com) is a premier retained executive search firm and trusted advisor to CEOs, investors, and boards of directors in recruiting, assessing and delivering high performance leaders and transformational leadership teams. JM Search clients include private equity firms and portfolio companies, venture capital-backed businesses, and publicly held companies across North America. Founded in 1980, the JM Search team brings together former operating and financial executives, investors and experienced search professionals with deep industry specialization, functional expertise and proven access to talent spanning multiple industry sectors. With national reach and local market depth, the firm’s partner-led approach enables JM Search to deliver exceptional leaders who enhance organizational performance and drive shareholder value.

About The Parent Company

Formed in January 2021, The Parent Company is California’s leading vertically integrated cannabis company. The company’s three manufacturing facilities guarantee unparalleled access to high-quality, low-cost cannabis, while its vast wholesale distribution network of more than 450 California dispensaries, an unrivaled direct-to-consumer omnichannel platform, three consumer delivery hubs and five omni-channel retail locations, currently service approximately 70% of the largest legal cannabis market in the country. The Company’s curated product portfolio includes eight of the most valuable and scalable brands in cannabis, including Monogram by Shawn “JAY-Z” Carter, Caliva, Deli, Fun Uncle, and Mirayo, which sets the tone for The Parent Company’s industry leadership in California and beyond.

In addition to its vast manufacturing infrastructure, consumer reach and cultural influence, The Parent Company is committed to using its resources and status to play a significant role in molding a more equitable cannabis industry. Its social equity ventures initiative, established by Chief Visionary Officer Shawn “JAY-Z” Carter, was created to break down the systematic barriers Black and other minority entrepreneurs face as they endeavor to secure meaningful participation, growth and leadership in the multibillion-dollar legal cannabis industry.

Shares of The Parent Company common stock are traded on NEO Exchange under the ticker symbol “GRAM.U” and on the OTCQX under the ticker symbol “GRAMF”.

For the latest news, activities, and media coverage, please visit www.theparent.co or connect with us on LinkedIn and Twitter.

Jessica Reilly
610-964-0200 x243

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