Leading figure in the global luxury market joins distinguished legacy brand.
Brown Jordan, the leading manufacturer of luxury outdoor furnishings, announced the appointment of James B. Hardy, Jr. to Division President of Brown Jordan Company. Mr. Hardy will lead initiatives to further develop the Company’s brand strategy and its agenda for market expansion domestically and internationally. Recognized as a skilled executive in the global luxury business, Mr. Hardy has a proven ability to drive brand strategies for premium lifestyle brands in the U.S., U.K, and Europe, including twenty-five years with Polo Ralph Lauren Corporation where he advanced to Senior Vice President/Head of Stores.
“This is an exciting moment for our Company,” said Gene J. Moriarty, CEO of Brown Jordan International. “Mr. Hardy has an impressive track record with prominent luxury brands and will be a tremendous asset as we continue to build our iconic brand. He excels in both the creative and commercial side of the luxury business and is a formidable strategic thinker who can develop Brown Jordan’s presence in our expansion categories.”
Mr. Hardy began his career with Brooks Brothers in New York City, followed by a position as Merchandising Manager at the Madison Avenue Polo Ralph Lauren Store. Subsequently, he advanced to positions as a top decision-maker at Polo Ralph Lauren Corporation, leading aggressive expansion initiatives for European Flagship Stores, Polo Retail Corporation and Ralph Lauren Rugby. Prior to coming on board Brown Jordan, Mr. Hardy was President of Jack Wills, Inc., a fast-growing British fashion label.
Mr. Hardy was educated at the Deerfield Academy and received a B.A. at Connecticut College. He will be based in Brown Jordan International’s corporate office located in St. Augustine, Florida.