:DentalPlans, the leading provider of dental savings plans, has named Bill Chase as vice president of marketing and a key member of the company’s senior leadership team. In his new role, Chase will be focused on creating demand across all marketing channels and growing the :DentalPlans brand and overall value with both consumers and marketing partners.
“As we continue to invest in our business and expand our marketing and technology platform, we look forward to the wealth of knowledge and experience that Bill brings to :DentalPlans,” said Bob Harris, chief executive officer for :DentalPlans. “Throughout his career, Bill has successfully developed and executed marketing strategies that have increased brand value and significantly increased revenue and brand market share.”
A seasoned marketing leader, Chase brings more than nine years of experience in digital and traditional marketing. Prior to :DentalPlans, he held various senior-level positions, including director of marketing with Travelocity. Managing a multi-million dollar annual budget, Chase helped move Travelocity to a top three player in the major travel traffic sources, increased Travelocity’s market share, and led major cost savings initiatives. Chase also served as director of online marketing for The Neat Company, and as senior director of online marketing with Nutrisystem, Inc.
Chase holds a Bachelor of Science in Communication and Rhetoric from the University of Pittsburgh. Chase resides with his family in South Florida.