Nintex, the recognized global leader in workflow and content automation (WCA), today announced Matt Fleckenstein as Chief Marketing Officer. Fleckenstein will be responsible for building and delivering the strategic marketing programs that elevate the awareness and adoption of Nintex Workflow Cloud®.
“More than 7,400 enterprises have collectively automated millions of processes using the Nintex workflow platform, driving seminal business improvement,” said Nintex CEO John Burton. “Matt has the precise experience and capabilities to communicate these benefits on a broad, industry scale and how they can be achieved.”
With its global channel of more than 1,700 go-to-market and industry partners such as Microsoft, Salesforce, Adobe, DocuSign, Box and Dropbox, Nintex has helped millions of information workers automate simple to sophisticated business processes in order to enjoy the benefits of digital transformation.
“I firmly believe that Nintex is a premier innovator in the industry,” said Fleckenstein. “My objective is to leverage the tremendous progress to date and prominently establish Nintex Workflow Cloud as the next industry standard for workflow and content automation.”
Fleckenstein brings more than 20 years of technology experience to Nintex where he most recently served as Chief Product and Marketing Officer at Amplero, an emerging leader in Artificial Intelligence Marketing technology. Before Amplero, he marketed cloud technology offerings at Salesforce as VP of Product for both the IoT Cloud and Marketing Cloud. While at Salesforce, Fleckenstein helped create the customer journey management category and established the company’s Journey Builder product as a recognized leader. Before that Fleckenstein held senior roles at Microsoft including being part of the team driving the transition from perpetual software (Microsoft Office) to online services (Office 365), and he helped to establish Microsoft’s direct-to-consumer selling motion and infrastructure. Fleckenstein has also served as a market researcher and venture capitalist during his career.
Matt holds a B.A. in communications from the University of Pittsburgh and completed the Entrepreneurial & Technology Commercialization program at Carnegie Mellon University.