School of Rock, a leader in performance-based music education, announced today the appointment of Rob Price as President and Chief Executive Officer. Price will work closely with School of Rock’s senior leadership team to enhance the student experience at each school, expand the global footprint, and establish creative partnerships to maximize the brand’s reach.
David Zucker, Chairman of the Board at School of Rock, said, “Rob has extensive experience helping strong brands fully reach their potential. He has an impressive track record of engaging team members, operators, and partners in support of rapid business growth.”
Prior to School of Rock, Price served as President of Edible Arrangements, which integrates an online business and 1,300 franchised stores worldwide. Before that, he was SVP, Chief Marketing Officer at CVS Health. Price has also held executive roles at Wawa Food Markets and H-E-B Grocery. In addition to serving as a director of Walker & Company, Price is a member of the Alumni Board at Harvard Business School, where he earned his MBA. He graduated with a BS in Applied Economics from Cornell University, was a visiting professor at the University of Pennsylvania’s Wharton School, and was a Henry Crown Fellow and Richard Braddock Scholar at the Aspen Institute.
“As a parent, I’ve seen firsthand how music can shape lives,” said Price. “I look forward to working closely with School of Rock’s talented franchisees, parents, students, corporate team members, and industry partners to reach many thousands more aspiring rock and rollers. School of Rock is unique, and I’m thrilled to be a part of its important mission.”
Since partnering with Sterling Partners in 2009, School of Rock has grown system-wide sales from $13M to over $65M, student count from 4,000 to over 25,000, and school count from 52 to over 190 in nine countries.
Rick Elfman, Managing Director at Sterling Partners, said, “As we got to know Rob, it became clear his business skills, leadership style, and raw passion for music – he was in a rock and roll band with his wife and three kids – would be a great addition to School of Rock.”