The Firm welcomes three highly experienced executive recruiters to support growing demand for C-Suite talent across the dynamic consumer industry
February 13, 2025 (King of Prussia, PA) — JM Search, the leading retained executive search firm for private equity, and other growth-oriented private and public organizations, announces the expansion of its team of experts dedicated to recruiting executives for Consumer businesses. JM Search is experiencing rapid growth in the consumer goods market, necessitating exceptional leaders to navigate the evolving landscape. With expertise in Consumer Products, Food & Beverage, Consumer Digital & eCommerce, Consumer Services, Retail, and Cannabis, the Firm is committed to building a best-in-class team of experts that bring both industry and functional specialization to each engagement.
To meet clients’ growing needs across the sector, JM Search is proud to welcome John Foristall, Heidi Rustin, and Jennifer Green to the Consumer Practice.
John Foristall, Partner, brings over 20 years of operating experience as a CFO and finance leader in the Consumer space. He began his career as a CPA in audit at Arthur Andersen and quickly moved into FP&A. From there, he has held leadership roles in finance for organizations such as Shoes.com, Nike, and Bauer Hockey. Most recently, he was a Partner at True Search. John’s unique background adds exceptional capability to the Consumer Practice, where he will lead the Consumer Practices’ finance and accounting search work. Given the Firm’s private equity clients’ urgent need for top-tier finance leaders, John’s distinct skillset elevates our ability to deliver exceptional results.
Heidi Rustin, Partner, brings over 20 years of search experience to the team. Heidi has successfully placed C-suite leaders across functions, from CEOs to CFOs, CMOs, and more. Before joining JM Search, Heidi led and co-founded Bryant Park Search Partners, a boutique executive search firm specializing in consumer goods and retail. Prior to Bryant Park, Heidi spent three years in the Consumer Practice at Heidrick & Struggles and eleven years at Herbert Mines Associates. Heidi’s extensive body of work in fashion, beauty, and retail brings tremendous strength to the Consumer Practice’s existing portfolio of work.
Jennifer Green, Principal, brings over a decade of experience placing investment professionals in the world’s leading private equity and venture capital firms. Prior to JM Search, Jennifer was at True Search and brings deep executive search and financial expertise to the Consumer Practice. She will support search work across the entirety of the Consumer sector, focusing on finance and operations, as well as expansion within the sustainable retail, green production, and outdoor recreation sectors.
“As JM Search continues to grow, we remain uncompromising in our commitment to best-in-class search execution,” said MaryJeanne Scott, Managing Partner and Leader of JM Search’s Consumer Practice. “Achieving excellence comes with its own set of challenges, but with the addition of John, Heidi, and Jennifer to the team, I truly believe our practice has never been better positioned to support our clients in finding the right executive talent.”
Over the last 40+ years, JM Search has prioritized industry and functional specialization, and this announcement reflects the Firm’s commitment to deep specialization within a sector where there is growing client demand. By leveraging their combined industry and executive search experience, the addition of these new Partners and Principals ensures JM Search is further positioned to support the evolving needs of their clients, ensuring they have the right leadership in place to navigate industry shifts and drive sustainable growth.