Rebecca Baker serves as the chief marketing officer of JM Search. She brings three decades of leadership in brand building, external and cultural communications, reputation management, and developing thought leadership programs. Rebecca specializes in working with growth-oriented firms as a trusted advisor and marketing leader. Since 2016, she has been advising entrepreneurs and C-Suite leaders in professional services and private equity firms on strategic initiatives that drive brand awareness, client loyalty and business growth. Rebecca has been serving as a member of the Board of Advisors at JM Search since 2018.
Rebecca honed her collaborative, creative and results-driven approach by bringing leadership, a sense of humor, and grit to each challenge. She has been influenced by great leaders and mentors along the way.
Rebecca spent 14 years as a partner and the first global Chief Marketing Officer at Alvarez & Marsal, where she built and nurtured the firm’s global brand during a period of dramatic growth and international expansion. During her leadership, A&M went from being a US-based corporate restructuring boutique to a globally recognized choice in operational, strategic and business advisory services.
Prior to A&M, Rebecca served in regional, national and global marketing and communications roles at: Computer Sciences Corporation (CSC), technology consulting and services; Ernst & Young (EY), tax, audit and consulting (Southern New England); JHE, non-profit long term healthcare (CT); Goldweitz & Company, real estate development and investment (Boston, MA); Pfizer, Inc. (Howmedica Division, NY); Martin Marietta Data Systems (now Lockheed Martin, NY). Earlier, Rebecca was a founding principal of Baker & Company (Boston, MA). She began her career as a public high school English teacher in New York City.
Rebecca is a frequent speaker on professional services marketing and women’s leadership. She earned a bachelor’s degree in English literature from Queens College in the City of New York. She and her husband, Dan, a non-profit management and fundraising consultant, live in Manhattan. Rebecca loves learning about diverse cultures and people through travel, food, theatre, music, reading and stories. She and her husband enjoy bicycle riding in Riverside Park, and being with their family.